Costume.
As part of the campaign Mandarin designed an Ant costume that we had prototyped. Designed to be worn again and again on the road-show campaign it would give a large visual impact to passers by. Its main function was to be approachable as well as a large focal point to increase footfall interest.
Logo.
Mandarin had to design a logo that was sympathetic to the playful nature of the campaign. The large cartoon style letters with "Willie the Ants " face on the logo was a natural step forward.
The Video.
Creating the video and animation was the main driving force to help architects in industry understand the effects of adding external shading to their designs. This was done by blending 3D rendered backgrounds with 2D animated characters.
The Game.
The game that you are met with on the splash screen was designed to appeal to both the good and bad side of people. A play on the childhood escapades of burning ants with a magnifying glass. It is a warm up to the video and website that is to follow.
Campaign
The campaign needed to have a mix of elements. The video should tell the story but the main explanation would come from the physical exhibition. Taking two identical triple glazed boxes and putting shading on one would show the public the differences in temperature.
Promotional material.
As Save the Ant is a marketing campaign for the solar shading industry, part of the brief was to design a range of promotional materials. USB sticks shaped as ants, magnifying glass rulers with the logo on it as well as the normal stationary that you would expect to find were all included in the package.
About This Project
Save The Ant
The Save the Ant campaign was devised to help market external solar shading. The idea behind saving the ant links to the idea that all office workers are being burnt to a crisp in summer months due to the increased use of triple glazing by architects.
We have seen the effects that this can have with the Walkie Talkie building in the summer of 2015. The link to ants being burnt with magnifying glasses by small curious children is exactly what is happening to the overheating office worker.
Through a road-show, promotional materials, computer games and a powerful animation we set out to explain to architects exactly what they are doing. Increased use of unshaded glass increases temperatures inside the building as and therefore their bills and energy usage.
A simple message poetically distributed.
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