Producing a logo that represented shading solutions but also described the campaign aims was the first challenge but could only be obtained after fully understanding the concept.
CASS is an ongoing visual marketing campaign that Mandarin is involved in which is working towards a wider public awareness in order to make building modeling more efficient and reliable.
The information that is currently being supplied to the industry is false. Herein lies the need for a better representation which is done through education and awareness campaigns promoted in a digital way.
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About This Project
Mandarin are working with CASS in order to strengthen their campaign. CASS has been created to bring it to the attention of the building industry that some building modeling software is not entirely accurate. This has very large consequences for the solar shading industry.
Mandarin have produced the artwork for CASS plus a number of other promotional materials including film.